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ABENADOLLS PUTS BLACK DOLLS IN THE MARKET.

ABENADOLLS PUTS BLACK DOLLS IN THE MARKET.
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African girl children finally get their likes in dolls. Marie Abena is a Douala based Cameroonian entrepreneur who thought it wise to create black dolls for little African girls. It was about time somebody changed the mindsets of African parents to stop them from thinking that dolls must only be white. It was important to make them understand that when dolls are white, there is a negative impact they have on the self-esteem of the African girl in future. “While I was a student in Buea, I saw how much complex girls had because of their plumpy shapes while we were in a group. My aim is to make the African woman accept her shape, her color and her hair type”

The initiative to create black dolls was triggered in here by her husband who did not find it correct for their daughters to be using white dolls. “As a mother I know the attachment of the girl child to a doll. So I felt that if I should not offer white dolls to my kids and I cannot find dolls that look like them, I have to create”. From there came the birth of the structure ABENADOLLS. The company was created in 2018 and today employs 12 people. It sell in big supermarkets in Cameroon, and also in Cote d’Ivoir, Senegal, Congo, Gabon, Germany, France and Belgium through internet marketing. It is important in that people get to know that this is a brand from Cameroon as such it showcases the Cameroonian know how. She explains that in the arrival of the dolls in the market, reactions were divers. some liked it and some did not. some were very surprised to see a black doll. But what kept here going was the reactions of mothers who came right to her office to express how grateful they were of her invention, and how blissful their little girls were as the used the black dolls that looks like them.

The main difficulty ABENADOLLS has is that of financing. Marie Abena confined to PNEWS that her only source of finance for the moment is her spouse, also she will wish that her compatriots should have confidence in what she is producing. The mother 4 however appreciated the work that the media is doing to make her creations known.

 


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